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The Digital Engagement Model explained.

A MODEL EXTENDING 
USES & GRATIFICATIONS
THEORY

YOUR PERSONAL
RELEVANCE BIAS

We introduce "CPD," a condition where an individual relies heavily on their smartphone for all aspects of daily life, such as communication, information seeking, entertainment, and organization. The dependency leads to behaviors such as constantly checking for notifications, feeling anxious when separated from the device, and prioritizing phone use at any idle moment or over other activities. CPD can positively and negatively impact productivity, social interactions, mental health, and overall well-being.

USERS WITH LIMITED 
INTEREST OR TIME WILL ENGAGE WITH CONTENT
IF IT IS SITUATIONALLY INTERESTING.

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THE MODEL PROMOTES  STRUCTURES THAT MATCHES THE COGNITIVE DECiSIONS USERS MAKE.

Incidental exposure to content, especially on social media, can significantly impact engagement patterns. When users come across content unexpectedly while scrolling through their feeds, they may be more likely to engage with it due to its novelty or the curiosity it generates. This can lead to serendipitous discoveries of new content but  it can also contribute to information overload and distract users from their original focus. The context in which content is encountered, such as the timing and platform highlight the complexity between incidental exposure and digital engagement.

This bias, wihich stems from years of research in cognitive psychology, leads you to prioritize information that is personally relevant to you, such as news affecting your life directly or content that aligns with your interests and beliefs. As a result, you may be more likely to click on, share, and engage with content that resonates with you personally while overlooking information that you perceive as less relevant. 

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