What do you want to know NOW?
Most digital content still assumes audiences read stories linearly.
Our Smart Story Suite attracts and retains both scanners and readers for a larger audience.
FOR NEWSROOMS AND OTHER COMMUNICATORS
Progressive disclosure delivers information immediately, so even users with limited time learn something. • Multiple paths serve scanners and deeper readers, supporting both short or long-form engagement. • Audiences exposed to your content are larger than the "target audience." • Non-linear story design adapts to users’ available time and environment, building "attention momentum." • Long-form journalism remains central, but short-form entry points attract and retain more users.
​​​​​​FOR TEACHERS AND SCHOLARS
Engagement can be studied and taught when content aligns with how today's users process information. • Students do not all learn the same way. Structured paths allow students to scan, explore, or engage deeply depending on their time and interest. • This framework moves beyond vague definitions of engagement by linking user characteristics with new content features. • Engagement is modeled as a dynamic cognitive process, allowing researchers to observe how content structure influences attention. • The interface functions as both a teaching structure and a research tool connecting content with users' needs.
The Model In A Minute