There is a new
research-based model for structuring any digital content.
The "smart story suite" simultaneously presents content as short and long-form to address the varying needs of scanners and readers.
"SPICE" content attracts users to content they would not typically seek or select. SPICE generates "situational interest"
within a new user-centered interface.
The average engagement time on 54 billion page views was 28 seconds.*
Some users will always spend more time on the content, but the model's goal is to raise that average time.
"SPICE" content means:
Scannable
Personalized
Iinteractive
Curiosity
Emotional
* SOURCE: Chartbeat
The Washington Post did with its new unit to serve consumers...
"who feel traditional news is not for them" but still want compelling and accurate news where they are and in the style that they want.”
This content looks and feels different, and our research shows a statistically significant increase in engagement compared to how content is now presented.
It's NOT clickbait, brevity in text, or more video. A page of bullet points is still a page of text to read. The new approach addresse how users seek, select, and share content in the digital environment
We researched how and why social media sustains attention then applied
some of those variables to the new model.
The Digital Engagement Lab at the University of Maryland works with organizations that want to innovate!
The team is comprised of graduate and undergraduate students from journalism, computer science, psychology, and the human-computer interaction lab. For inquires: