Introducing a new
research-based model for 2025 to structure digital content with 65 innovative strategies.
The structure simultaneously presents content as short-form and long-form to satisfy
scanners and readers.
SPICE content generates the situational interest to sustain the attention of users
overwhelmed by too much information.
That's why the average engagement time on 54 billion page views was 28 seconds, *
* SOURCE: Chartbeat
"SPICE" content means:
Scannable
Personalized
Iinteractive
Curiosity
Emotional
In 2024, The Washington Post started a new unit to serve consumers "who feel traditional news is not for them" but still want compelling and accurate news where they are and in the style that they want.”
This new digital engagement model is built on years of development and testing
to propose multimedia structures not yet found online.
The model doesn't depend on clickbait, brief text, or video. It supports 65 new strategies to addresss how today's consumers seek, select and share digtial content.
These strategies present content as both short-form and long-form at the same time to instantly inform all users using a unique interface that satisfies every
user's interests, needs, and available time. ​