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Are you ready to engage 
MORE  users for
LONGER periods of time ?

Since the  iPhone arrived in 2007,
our multi-disciplinary research 

has produced a new model for communicating digital content in
the mobile world of social media.

This new model combines 

every user's "digital DIET"

with a content structure

that can sustain engagement.

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Varables

Before a user is exposed to any content, their
"digital DIET" has
already determined
the amount and type
of content they'll
prefer.

The User's

  • Demographics

  • Interests

  • Environment

  • Time

The challenge is

how to apply new  strategies that engage users with content they would not typically seek or select.

It's not difficult to engage users who already have  interest in your topic.

content

"SPICE"
Content

that addresses a user's

"digital diet" can
significantly increase

engagement.

SPICE
CONTENT

Scannable

Personalized

 Iinteractive

Curiosity

 Emotional

Our research describes
 how 
SPICE content can
keep more user's engaged.

It's called  "attention inertia."

Check back soon  for details to come.

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