Anyone producing content can benefit from new strategies.
What's Your Primary Interest?
COMMUNICATORS / DESIGNERS
A new model that replaces traditional linear textual content with "progressive disclosure" supports today's users with time constraints in different environments. Traditional linear storytelling is replaced by multiple paths that support scanners AND readers. That means content adapts to users' environment and available time. Rather than assuming everyone will read all the text, the model earns it by structuring content so users can scan OR dive deeply into the information. This supports diverse audiences while preserving informational integrity.
NEWSROOMS
Instead of seeing shrinking audiences, news that attracts more than a target audience means growing audiences. The model responds to how users consume content on social media. Traditional storytelling still expects everyone to read a page of linear text. This model lets users choose content based on how much time and attention they’re willing to give. SPICE content is •Scannable for fast-moving users •Personalized based on interests or appeal •Curiosity-driven AFTER the headline •Interactive to keep readers from exiting •Emphasizing emotions when appropriate This isn't replacing long-form journalism—it’s adding short-form features to increase the likelihood that more users select more content and stay longer.
​​​​​​SCHOLARS
Digital engagement is rarely defined but when it is, it's by different theory and variables. This is the first micro-level cognitive framework to synthesize new user variables with content. Rather than defining engagement as an abstract construct, this novel framework builds on theoretical mechanisms that respond to today's user heuristics. Digital engagement depends on a user's digital DIET of demographics, interests, environment, and time. For incidental audiences, SPICE content that's scannable, personalized, interactive, builds curiosity and emotion can attract users who would not typically seek or selet that info. The model’s interface functions simultaneously as: •a theoretical process of engagement as a dynamic process, •a methodological tool for observing attention, •and an empirical testbed linking content design to cognitive needs and behaviors.
TEACHERS
We can't just blame shorter attention spans if content isn't delivered in ways that engage today's learners. This model offers new strategies for teaching including in virtual environments New ways that content supports students who scan, explore, or engage deeply, provide multiple learning pathways through the same material. The model encourages structures for self-regulated learning. Learning becomes more inclusive without sacrificing rigor. The model supports how students discover, process, and revisit digital information.