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Introducing a new
research-based model for digital content that provides
65 strategies that
simultaneously engage scanners and readers who
have varying amounts
of interest and time.

iPhone

                      Since the  iPhone's                               introduction in

                   2007, our research in

journalism, cognitive psychology, and neuroscience reveal more effective ways to engage more users with more
content for longer periods of time.

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Replacing target audience 

with "diverse populations"
and narrative text with
"selective media clusters" 

addresses today's

 digital DIETS.

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DIET

ALL users bring
five similarities
to ANY content.

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Demographics

Interests &

motivations

Time

Environment

Sources

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 Digital DIETS are supported by 
content that builds attention momentum.

SPICE

Since the average engagement time of 

54 billion pageviews was 28 seconds, *

SPICE content needs to generate

 situational interest, even for users who wouldn't typically select that content.

"SPICE" Content

Scannable

Personalized

 Iinteractive

Curiosity

 Emotional

* SOURCE: Chartbeat

summary

In 2024, The Washington Post started to focus on consumers "who feel traditional news is not for them" but want compelling and accurate news where they are and in the style that they want.”

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This digital engagement model responds to such goals with years of research in communication, cognitive and educational psychology, and neuroscience.

 

The model doesn't depend on clickbait, text summaries, or short video. It proposes new structures and 65 strategies that addresss user behaviors and cognitive processing of digital content.

Such structures uniquely make ALL content  short-form and long-form because they instantly inform all users regardless of their interests, environments, and time. â€‹

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