top of page

Introducing a new
research-based model for 2025 to structure digital content with 65 innovative strategies.




The structure simultaneously presents content as short-form and long-form to satisfy 
scanners and readers.

 

iPhone

                      Since the  iPhone's                               introduction in

                   2007, our research in

cognitive psychology, journalism, and neuroscience reveals effective ways to engage more users with more
content for longer periods of time.

page 2

Because target audiences expand to
diverse populations and the
inverted pyramid is replaced with a 
selective cluster Interface (SCI) 

to satisfy "digital DIETS."

logo
digital diets
DIET

Digital DIETS are what
ALL users bring

to ANY digital content.

users1

Demographic
     Influences

Interests &

 motivations

Time
   lmits

Environment
    (technical &

     physical)

Sources

    used

users3
users2
4.jpg

 Digital DIETS are addressed by SPICE content
to build  "attention momentum."

SPICE

SPICE content generates the situational interest to sustain the attention of users
overwhelmed by too much information.

That's why the average engagement time on 54 billion page views was 28 seconds, *

* SOURCE: Chartbeat

"SPICE" content means:

Scannable

Personalized

 Iinteractive

Curiosity

 Emotional

summary

In 2024, The Washington Post started a new unit to serve consumers "who feel traditional news is not for them" but still want compelling and accurate news where they are and in the style that they want.”

wp.png
fam.png

This new digital engagement model is built on years of development and testing
to propose multimedia  
structures not yet found online.

 

The model doesn't depend on clickbait, brief text, or video. It supports 65 new strategies to addresss how today's consumers seek, select and share  digtial content.

These strategies present content as both short-form and long-form at the same time to instantly inform all users using a unique interface that satisfies every
user's interests, needs, and available time. 
​

bottom of page