News and other digital content can benefit from new structures.
What's Your Primary Interest?
COMMUNICATORS / DESIGNERS
Linear text replaced with "progressive disclosure" media supports today's users with time constraints in different environments. Multiple paths support scanners AND readers by adapting to user environments and available time.
NEWSROOMS
Shrinking news analytics can be reversed by reaching beyond a "target audience." This model responds to how diverse audiences seek and select news. Linear stories assume everyone will read them. This structure informs users who choose short or long-form paths. This doesn't replace long-form journalism—it adds short-form features to increase the number of users who select preferred content and stay longer.
​​​​​​SCHOLARS
Digital engagement is rarely defined. This is the first micro-level framework to synthesize users with content. Rather than defining engagement as an abstract construct, this novel structure applies cognitive theory that responds to user heuristics. The model’s interface is: •a theoretical process of engagement as a dynamic process, •a methodological tool for observing attention, •and an empirical testbed linking content to user needs and behaviors.
TEACHERS
We can't blame only shorter attention spans if students don't engage. This model offers new strategies for teaching including virtual environments Content can support students who scan, explore, or engage deeply by offering students different pathways through the same material. Self-regulated learning becomes more inclusive without sacrificing rigor.