Select Your Primary Interest
One new model for any content offers multiple paths to engage today's diverse audiences.
FOR COMMUNICATORS / DESIGNERS
The models' "Adaptive Content Flow" builds "attention momentum." A new content structure adapts to users, not the other way around. Traditional linear storytelling is replaced by presenting the same content with multiple paths. A user's engagement depends on their behaviors, environemnt and available time, Rather than assuming attention, the model earns it by structuring content so users can scan, choose, or dive deeply. This supports diverse user needs while preserving informational integrity and enables you to reach a larger audience.
FOR NEWSROOMS
Your details can reach more than a target audience. Instead of forcing everyone to view a long linear article, this new model lets users choose content based on how much time and attention they’re willing to give. The model’s SPICE content is always •Scannable for fast-moving users •Personalized based on interest and time •Curiosity-driven beyond the headline •Interactivie to keep readers from bouncing •Emphasizes emotion to appeals to more users This is not changing journalism—it’s changing the presentation to increase the likelihood that more people stop scrolling, stay longer, and consume more content.
​​​​​​FOR SCHOLARS
Digital engagement becomes an operational research instrument. Rather than defining engagement as an abstract construct, a new interface embeds the model directly into user interaction, allowing theoretical mechanisms to be enacted and observed. All content corresponds to a user's DIET variables of demographics, interests, environment, and time. SPICE content variables (scannability, personalization, interactivity, curiosity, emotion) can attract users who would not typially seek or selet that info. ] The model’s interface functions simultaneously as: •a theoretical instantiation of engagement as a dynamic process, •a methodological tool for observing attention momentum, •and an empirical testbed that links design structure to cognitive behavior. The contribution is not just a new format, but a demonstration that engagement theory can be tested through interaction design, advancing media psychology beyond stimulus–response models.
FOR TEACHERS
Content is structured to support different learners without oversimplifying the content. Students have diverse backgrounds, interests, attention spans, and available time. The new model supports students who scan first, selectively explore, or engage deeply when ready, providing multiple pathways through the same material. Students remain in control of their engagement, Rather than enforcing a single instructional path, the design encourages self-regulated learning. Teachers do not need to create separate versions of the same material, and learning becomes more inclusive without sacrificing rigor. The model does not replace instruction—it supports how students discover, process, and revisit digital information.