Select Your Primary Interest

Best practices for producing digital content can now be
better practices to engage more users

with more content for longer periods of time.

Linear text-heavy content on a scrollable page is obsolete for today's diverse audiences.
A "target audience" can be smaller than the "incidental audience" exposed to your content.
This model simultaneously serves both short-form for scanners and long-form readers.

"Likes" and "shares" represent interactivity that expands your content's reach, but that

does not mean sustained engagement.

All users bring a "digital DIET" to content, and cognitive psychology - not just good writing or design - guides new strategies to sustain the attention of more users, even those not seeking that content.

Does your content serve all scanners, seekers, and readers with different needs and behaviors? If not, a new model is here.

Select Your Primary Interest

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Linear text-heavy content on a scrollable page is obsolete for today's diverse audiences.

A "target audience" can be smaller than the "incidental audience" exposed to your content.

This model simultaneously serves both short-form for scanners and long-form readers.