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DR. RONALD YAROS

DR. RONALD YAROS

LAB DIRECTOR

Dr. Yaros' Digital Engagement Model explores how to sustain the attention of MORE users to MORE content for LONGER periods of time. Since completing his Ph.D. at the University of Wisconsin-Madison, his research synthesizes communication with psychology, and human-computer interaction to extends the traditional "target audience" to the larger mobile population of users incidentally exposed to content, especially on social media.

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