COMING IN DECEMBER
 

The Digital Engagement Model is the first book to detail a cutting-edge model for creating

content grounded in communication, cognitive and educational psychology, human-computer interaction, and neuroscience.

 

If your goal is to attract the largest audience, the book explains why even award-winning textual storytelling is no longer enough to engage users beyond the traditional "target audience." That's possible when content is structured to address both the target and incidental audiences, such as social media users.

 

Table of Contents
Industry Review

 

Published by Springer Nature 

Palgrave Practical Guides in Communication