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What's Your Primary Interest ?
The "Smart Story Suite"
1,600 scanning users and an interested target audience found the new features in this non-linear story significantly more interesting, interactive, engaging, and informative than the same content as a traditional story. Even trust in the content was rated higher.
Our research and development includes testing how AI can instantly present this
"progressive disclosure" so that more users will consume more content for longer periods of time. The structure adapts to the audience, not the other way around.
The key is a combination of user
and content variables.
"SPICE" content variables address every user's "digital DIET."
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