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Depending on your available time and interest, listen to any short clip (in blue)
or listen to the full 22-minute clip at the bottom (in red).
1. This was placed on the home page.
Introducing the model.
00:00 / 01:372. The book explains why we are
starving for attention.
00:00 / 01:126. It's not just a target audience but
your "digital DIET."
00:00 / 03:023. The "reach" of your content is
not engagement.
00:00 / 01:207. For incidental audiences, "SPICE"
content is key.
00:00 / 03:004. It's not just attention span. It's
the content's format.
00:00 / 01:108. Good bye linear text. Hello
"Smart Story."
00:00 / 02:595. The brain is limited when exposed
to too much content.
00:00 / 01:509. Less time to learn more and
enhance trust.
00:00 / 02:45The full 20-minute podcast: The Digital Engagement Model
00:00 / 21:39
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