What's Your Primary Interest ?
TikTok Visualizations
Diving deeper into
audience behaviors.
News on TikTok
Diving deeper into audience behaviors.
Digital data "scraped" from various sites visualizes comparisons of how different sources present different types of content. This data is used to develop and test more effective structures.
Mobile Research App
A unique "Smart Scroll" app to track new mobile behaviors.
From scroll depth to dwell time, this mobile experimental platform collects critical data from informed participants to support the model.
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Tracking contemporary digital behavior
Large language models analyze how users seek, scan, and share information, using computational analysis of public platforms to identify emerging engagement patterns.
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Designing AI-driven engagement interfaces
Applying the model by designing new AI-assisted interfaces that operationalize and extend the Digital Engagement Model in real-world environments.
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Testing and validating impact
Rigorously evaluating new audience data and interfaces through eye-tracking, controlled experiments, and iterative testing to measure attention, selection, and retention.