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Our new model guides the production of more  engaging digital content. 


A unique Smart Story Suite simultaneously supports
scanners with time limitations
and readers who have the time to consume content.
 

iPhone

journalism, cognitive psychology,

neuroscience, and human-computer interaction reveals new strategies to engage more users with more content for longer periods of time.

     Since  the iPhone's

      introduction in

    2007, our research in

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The model expands a
traditional "target audience" to

 larger populations with a
"Digital DIET" for incidental content,

including social media.

logo
digital diets
DIET

Four key "DIET" variables are shared by ALL users.

users1

Demographics

Interests 

Environment

These viariables determine (1) the source selected, (2) the user's motivations and
(3) their level of interest in "SPICE" content.

users3
users2
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Time

SPICE

Research shows that "SPICE" content

can sustain attention to content that a
user would not typically seek or select. 

The key is knowing how to strategically
structure SPICE content it generates what

 psychologists call "situational interest." 

"SPICE" content is:

Scannable

Personalized

 Interactive

Curated

 Emotional

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