Digital Engagement Lab | Research for Attention Momentum

What's Your Primary Interest ?

Our new model guides the production of more engaging digital content.

The unique Smart Story Suite simultaneously supports
scanners with time limitations
and readers who have the time
to consume content.

Since the iPhone's

introduction in

2007, our research

synthesizing journalism and cognitive psychology, with human-computer interaction reveals new ways to engage more users with more content for longer periods of time.

What makes the model revolutionary?

The model reaches beyond a traditional "target audience" to address the "Digital DIET" that all users bring to your content. This means the larger audience exposed

to your content incidentally.

What is the digital DIET?

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DIET

First, the model
addresses every user's digital DIET.

D emographics

Interests

Environment

T ime

We know that long -term individual interests across demographics define a target audience. But to attract and retain users outside the target audience, content needs to support today's mobile environments and the varying time each user has to spend consuming it.

"SPICE" content engages more than the target audience.

SPICE

Research shows "SPICE" content builds

attention momentum for users who would not typically seek or select that content.

A combination of SPICE content generates situational interest. This is different from long-term individual interests users bring to content.

"SPICE" content is:

Scannable

Personalized

Interactive

Curated

Emotional

MORE DETAIILS FOR THOSE WITH THE TIME AND INTEREST

Anchor 1

First, the model addresses every user's digital DIET.

First, the model
addresses every user's digital DIET.