Digital Engagement Lab | Research for Attention Momentum

What's Your Primary Interest ?

Our new model guides the production of more engaging digital content.

The unique Smart Story Suite simultaneously supports
scanners with time limitations
and readers who have the time
to consume content.

Since the iPhone's

introuction in

2007, our research in

journalism, cognitive psychology,

human-computer interaction and neuroscience reveals more effective formats that engage more users with more content for longer periods of time.

What makes the model revolutionary?

The model's structure for content reaches beyond a traditional
"target audience" to address the
"Digital DIET" of all users,
including users exposed

to content incidentally.

What is the digital DIET?

page 2

DIET

All Users Bring Four "DIET" Variables To
All Content

D emographics

Interests

Environment

T ime

These Digital DIET variables determine a user's

1. Motivations to seek, scan, view or read information
2. The type of interest in content

"SPICE" Content Attracts More Users

SPICE

Research shows that "SPICE" content

can sustain attention to content that a
user would not typically seek or select.

The key is knowing how to strategically
structure SPICE content to generate what

psychologists call "situational interest."

"SPICE" content is:

Scannable

Personalized

Interactive

Curated

Emotional

BACK TO THE TOP

Anchor 1

All Users Bring Four "DIET" Variables To All Content

1. Motivations to seek, scan, view or read information 2. The type of interest in content

All Users Bring Four "DIET" Variables To
All Content

1. Motivations to seek, scan, view or read information
2. The type of interest in content