Dr. Ronald Yaros

Dr. Ronald Yaros is the author of the 2026 book The Digital Engagement Model and a professor of audience engagement whose career spans five decades at the intersection of journalism, information science, cognitive psychology, and science communication research. His model for presenting digital information to today’s audiences focuses on key user and content variables to build “attention momentum,” even for content users would not typically seek or select.

​

Prior to earning his 2005 Ph.D. from the University of Wisconsin-Madison, he served for 17 years as president of his national education software corporation, which distributed free science and health software to more than 4 million classrooms. Daily classroom lessons were featured on the local newscasts of more than 100 licensed stations coast to coast.

​

Before that, he spent twelve years as chief broadcast meteorologist and science reporter in Madison, WI, and St. Louis, MO, where he produced the nation's first Emmy Award-winning series covering the EPA's earliest climate change predictions in 1981.