CAREERS
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12 years in broadcasting / science reporting (1976 - 1988)
Produced nation's first Emmy-award winning series on the EPA's first
climate change predictions in 1981
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17 years as president of a national education software corporation (1988-2005)
Produced and distriibuted science software and lessons to more than 4 million
classrooms by partnering with 120 local televison stations.
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20 years as researcher and professor of audience engagement (2005--present)​
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EDUCATION
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Bachelor's, University of Wisconsin -Madison
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Master's of Education, Webster University
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Ph.D. in Mass Communication, University of Wisconsin-Madison
RESEARCH
The Digital Engagement Model combines research in journalism, communication, human-computer interaction, data science, cognitive and education psychology, and neuroscience to show how four key user variables combined with five critical content variables to build attention momentum in any content, even content users do not typically seek or select.