Dr. Ronald Yaros

CAREERS

• 12 years in broadcasting / science reporting   (1976 - 1988)
   Produced the nation's first Emmy-award-winning series on the
   EPA's first climate change predictions in 1981
   

• 17 years as president of a national education software corporation   (1988-2005.  Produced and distributed science software and lessons to more than 4 million classrooms by partnering with 120 local television stations.
   

•  20 years as a researcher and professor of audience engagement (2005--present)​

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EDUCATION

• Bachelor's, University of Wisconsin -Madison

• Master's of Education, Webster University

• Ph.D. in Mass Communication, University of Wisconsin-Madison

RESEARCH
The Digital Engagement Model combines research in journalism, communication, human-computer interaction, data science, cognitive and educational psychology, and neuroscience to show how four key user variables, combined with five critical content variables, build attention momentum in any content, even content users do not typically seek or select.