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CAREERS

  • 12 years in broadcasting / science reporting   (1976 - 1988)
         Produced nation's first Emmy-award winning series on the EPA's first 
         climate change predictions in 1981

     

  • 17 years as president of a national education software corporation   (1988-2005)
         Produced and distriibuted science software and lessons to more than 4 million
         classrooms by partnering with 120 local televison stations.

     

  •  20 years as researcher and professor of audience engagement (2005--present)​

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EDUCATION

  • Bachelor's, University of Wisconsin -Madison

  • Master's of Education, Webster University

  • Ph.D. in Mass Communication, University of Wisconsin-Madison
     

 

RESEARCH
The Digital Engagement Model combines  research in j
ournalism, communication, human-computer interaction, data science, cognitive and education psychology, and neuroscience to show  how four key user variables combined with five critical content variables to build attention momentum in any content, even content users do not typically seek or select.

  • Instagram
  • TikTok
  • LinkedIn
  • YouTube

Copyright 2025

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